The New Traditional
The New Traditional
The New Traditional
The New Traditional
The New Traditional
The New Traditional
The New Traditional

The New Traditional

Heritage, Craftsmanship and Local Identity
Co-edited by gestalten & BESIDE

From Kenya to Korea, from Iceland to Canada, traditions surround us. They are carried in the passed-down stories, rituals, and skills that keep us afloat: things like cooking, sewing, farming, beekeeping, building, blacksmithing, and shepherding. Today, a new generation of people seeking out creative ways to revive and adapt traditions to make them more sustainable. As a way of inspiration, this book tells the stories of these individuals and communities taking part in a movement for a “new traditional”.



Chef Virgilio Martínez, Peru
Flower farm owner Sarah Ryhanen, New York
Falconer Marc-André Fortin, Québec
Seamstress Jeanette Holding, Geenland
Saltmaker Björn Steinar Jónsson, Iceland
Globemaker Peter Bellerby, United Kingdom
Blacksmith Mathieu Collette, Montréal
Rancher Kate Beardsley, Oregon
Winemakers Lore and Skyla Olds, California
The artists and fishermen community of Fogo Island, Newfoundland and Labrador
The Ogiek community, Kenya
The Bedouin Date Sellers, Saudi Arabia
The female free-divers of Jeju, Korea
The new beekeeping tradition around the world
The sauna rituals in nordic countries
The shepherding family practices of Iceland and Italy The communal Crépissage tradition of Mali
The new generation of sake makers in Japan
And many others.


Released on April 16th, 2020

Printed by Printer Trento S.r.l., Trento, Italy

This book was printed on paper certified according to the standards of the FSC.

272 pages

8.250 × 10.250 inches

Full color, hardcover, stitch bound, with over 300 photographs

ISBN: 978-3-89955-9842



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